Why your business should have an image library

Has your business set up changed, has the layout changed, has your staff or team dynamics, your offerings, products or services changed in the past few months? If you’d answered yes to any of these, then you should think about having an update on your business photography

Why would I need an image library though? What’s the benefit?

What a personalised image library offers you is a variety of photos at your fingertips, ready to go!

Press release due yesterday? At least you don’t have to worry about quickly taking a photo as well.

Stock imagery of your business to use for your blog and socials for the next few months – sorted.

Someone’s been interviewed and they need to send a recent head shot, you already have it.

Having a stock library of your business ready to dip into saves you a massive amount of time, stress and panic shooting.

I could just use stock images
Sure, you could. But why bother?
That’s not your business, that’s not your team, your office space and that’s obvious to your viewer.

There are a limited number of royalty free stock images available out there, and they’ve probably seen that images being used before, not giving a sense of authenticity to your business which in turn makes it not appear trustworthy.

Professional photography may be the more expensive option, initially, but also provides longevity. The image library that you begin to create through multiple shoots will truly reflect your businesses style, brand and values. These images help to create an emotional connection between your potential buyer and your service or product, something a stock photo could never do.

How do we do this?

Firstly, let’s chat! The more about your business, services, products I know the better I can showcase them through photographs!

A basic image library creation usually takes a half day shoot minimum up to a day shoot, depending on how many elements, how many people and how many services we’re wanting to show. Exactly what is photographed will entirely depend on your business, and this is why our initial consultation is so important.

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