Sure, iPhone (all smartphone) cameras have come a long way in the past few years, but its is worth investing in professional images of your property 📸
…. an image says a thousand words, just look for yourself
Just over a week ago I did something I’ve been scared to do for years. Stand up in front of a group of (utterly wonderful) people & give a workshop on Photography 🤓 Imagery is such a vital part of creating engagement with your audience, an invaluable marketing tool that every business, no matter the size, needs.
In the world of Amazon, product photography is king. You might have a great title or competitive price, but your Amazon product photography is the first thing everyone will see when they’re browsing items in your category.
Neutral Backgrounds Still Rule Product Pages 💻
As you probably noticed, most of these approaches are for category pages and their equivalents. Once you get to an actual product page, product images have white, transparent, or neutral backgrounds.
Removing the background makes your images more consistent, removes distractions, and minimizes file size.
Plus, many marketplaces require white or neutral backgrounds for product images, and you really don’t want to reshoot for different channels 🚫
eCommerce Photography: White backgrounds rule the roost when it comes to eCommerce product photography. But why? It promotes consistency. Contributing to a uniform look and feel throughout the site. Just as it is important to ensure the brand identity of a seller is consistent, the same goes for photography. Emphasising the product with no distractions, shows the quality of the products finish and detail is the point of focus.
The numbers don’t lie: 75% of online shoppers rely on product photos when deciding on a potential purchase, let’s face it, it’s hard to describe some things & just easier to show it. People remember 10% what they hear, 20% what they read and 80% WHAT THEY SEE & DO 👁👁
We offer a drop off service for product photography 👏 ideal for busy business owners in Bournemouth, Christchurch, Poole & surrounding Dorset and Hampshire areas
🙌 Drop your products off to us
📸 See & approve the images
📅 Come pick up your products
Bournemouth-based photography business, Studio Shotz is celebrating its 10th year in business.
In March 2009, Zelda de Hollander started business straight from university, trading as Studio Shotz, a high street based photographic studio in Southbourne.
Zelda de Hollander gained her degree in Commercial Photography at The Arts University in Bournemouth after attending Twynham High School in Christchurch.
The first half of Studio Shotz’s successful trading life was in Southbourne Grove, specialising in studio portraiture and family photo shoots. Zelda de Hollander, owner of Studio Shotz Photography, says: “I set up the high street photography studio at just 21 years old, straight after I’d graduated, and was lucky enough to stay trading on the high street for 5 years.” Research from Bloomberg, has shown that 8 out of 10 entrepreneurs who start businesses fail within the first 18 months and a full 80% of businesses fail in less than two years. These are staggering statistics.
In 2014 Studio Shotz moved to become home-based so that the focus of the business could shift more towards commercial work and this enabled the business to become much more flexible. Zelda says: “Being based at home, I can work the hours that people need me and am not being restricted to the usual 9 – 5 shop hours. I loved my time trading from the high street, but working from home makes more sense for progressing my business.”
“I’ve have had the privilege of working with some amazing local businesses and people over the last decade, including JP Morgan, Barclays Bank, The Telegraph, Dorset Chamber and Enterprise Nation. I’m so proud of what I’ve achieved in the past 10 years, and can’t wait to see what the next 10 have in store!”
The importance of photography in PR and newsworthy stories should not be underestimated. We all know the saying ‘a picture tells a thousand words’ and it’s true! Did you know that a recent study showed 90% of what we remember comes from visuals?
Pick up a newspaper or magazine near you and have a flick through — what catches your eye? I would guess that the images are getting your attention, right? Good images are essential when trying to achieve press coverage.
In some cases, the media won’t even publish the story unless there’s a decent image to go with it. In other cases, having a good photo or collection of images can make all the difference between a small, text-based story – which the reader could easily miss – and a longer feature, with lots of eye-catching images for maximum impact
“What a professional. Excellent pics turned around fast with no fuss.” – Darren Slade, Bournemouth Daily Echo
Whether you’re using images on your website, social media or sending them to press, if they are unprofessional or poor quality, it won’t reflect well on your business… Don’t get me wrong, the cameras on smartphones these days are pretty good and in the right light, you can take a half decent shot. ⛔️ BUT ⛔️ you should invest in at least some decent head shots and ‘business in action’ images.
It’s always a good idea to invest in a professional photo shoot. Never underestimate what a photographer can do for your brand visuals. Outside of the business of actually taking the photos, a good photographer can advise on the kind of images you need to show your business to its best advantage, provide lighting and professional backdrops and develop creative ideas to really make you stand out from the crowd
A Festival celebrating the benefits international culture has brought to Dorset has been hailed a big success. Organisers of the inaugural One World by the Sea Festival are planning a “bigger and better” version next year.
The community festival, organised by members of the International Education Forum of Bournemouth and Poole, attracted thousands of visitors to events taking place over four days and I was there to Photograph it!
I was recently commissioned by the Venus Awards to create their new magazine cover & focus feature. For this edition, Rowena Bird, co-founder of Lush graced the cover.
Within the magazine, the art director & I had planned a special photo shoot to reveal of the finalists of the awards ceremonies within the pages.
But, back to the cover…
Rowena kindly invited us into her home for the photo shoot. The house décor was so incredibly colourful, and Rowena’s personality so welcoming and cheerful, you’d never have guessed that it was a pouring down with rain outside and that it was 7.30am on a Monday…
While Anita took care of Rowena’s hair & make-up, founder of the Venus awards Tara Howard & I, raided Rowena’s closet and picked out her outfits, accessories & decided on our shooting locations.
The shoot itself was over within an hour before Rowena & I scooted off to her Poole shop to capture some images of her within her business.
My plotting with Art Director, Seb, was finally revealed! Within the glossy magazine housed the Dorset and Hampshire Finalists group photos that I’d taken at the respective finalist announcement events 8 weeks prior (with a few people photo shopped in! But you’d never have been able to tell)
The magazine was revealed on the Dorset Finals Night much to the delight of the finalists, having patiently waited 8 weeks to see their photos! It was lovely to see people engrossed in the articles on the awards night – sharing their finalists photos in anticipation.
So, pick up the magazine & have a read!
To finish off this blog post, here are my favourite unpublished shots from my photo shoot with Rowena….
Magazine: Venus Dorset & Hampshire Edition Hair & Make-Up: Anita Kaur-Simon Styling: Tara Howard & Zelda de Hollander Photography: Zelda de Hollander
It’s time to start thinking about the big C word…… yup, Christmas.
You might think it’s a little early to be thinking about it BUT we are already taking bookings for November, December and January and we highly recommend getting booked in as soon as possible.
Our CHRISTMAS PHOTO SHOOT PACKAGE is just £50!
This includes an hour long studio photo shoot, a password protected online album to view all your sessions images as well as 2 9×6 Prints AND 2 6×4 Prints (That’s the grandparents’ presents sorted!) It makes the ideal Christmas present to give this year, especially with a 3 month expiry beginning from 1st January 2017.
Available to purchase as Gift Voucher to give as a present for use in the new year, or get yourself booked in before the holidays.
… I want a family photo shoot before Christmas. Am I too late to book in?
If you are after images for Christmas, we highly recommend booking in your family photo shoots in NOVEMBER. We’re open Monday – Saturday 9am – 7pm, Saturdays are our busiest day so we advise booking as early as you can, call us on 01202 432234 to secure your photo shoot session.
Our standard opening hours apply until Friday 22nd December, closing at 1pm We’re open Wednesday 27th – Saturday 30th December, shoots available 11am – 4pm We’ll then be closed until 8th January 10am
Last Shoot Day, with all products guaranteed by Christmas Saturday 9th December
Last Shoot Day, with digital images only guaranteed by Christmas Saturday 16th December
We’re happy to book photo shoots throughout the Christmas period, where products can be ordered with processing & delivery in January.
LAST ORDER DEADLINES – guaranteed for Christmas delivery
Today I attended the Venus Women’s Awards National Finals & one of the ‘bits’ was getting each winner to give their ‘nugget’ of advice / inspiring story.
N.B. Best acceptance speech was Helen Jenkins who spoke about chicken nuggets #winning
As I sat there waiting for my category to be called, I thought, what on earth would I say to a room of inspiring and successful businesswomen….. General business advice and motivational quotes on running a business just didn’t seem appropriate. I suddenly occurred to me, I knew exactly what I’d say, the 1 reason why I run my business & the core value of why I do what I do.
Unfortunately, I didn’t win my award category so never got to share my ‘nugget’ of wisdom. But, I’m a stubborn girl, and as I sit on the train on my way home I still feel that I need to say this, as it doesn’t just apply to businesswomen, but well…everyone.
Be in photographs.
Please. For your children, their children and beyond that. Leave something that they will cherish. Sometimes a memory just isn’t enough; you need to leave a souvenir. What better way to relieve those piercing blue eyes or that sparkling smile than in a photograph.
What would you grab if your house was burning down? I can’t speak for you, but I’d grab my family photo albums and I’m pretty certain you would too.
Was absolutely delighted to be asked to photograph not only the cover image for the new Venus Magazine, but also 2 features. The cover girl is Emma-Jane Taylor an Entrepreneur, TV Presenter on The Well-Being Show aka The Inspirational Mentor and author. Emma graced the cover of the magazine photographed in the picturesque Chandelier Bar in Christchurch, followed by a studio photo shoot, along with a few outfit changes, back at Studio Shotz. Here are my favourite images from the shoot…
For the Thames Valley London edition on the Venus Magazine, I also went on a road trip to Reading to photograph Sir John Madejski at the Madejski stadium. Sir John welcomed us into his penthouse apartment for a feature interview and my photo shoot, EK! Lucky for me, his apartment has a gorgeous wrap around deck that showcased the entire city of Reading. He also had numerous paintings, photographs and memorabilia which made for great backgrounds and props (I love the gnome!).
In the middle of Sir John’s penthouse was a beautiful black grand piano, I asked if he wouldn’t mind posing for me while playing “Oh, I only play this thing when I’m drunk” I think I’m quite persuasive and he looked so happy tinkling the ivories…