New Year – New Business Photography?

by Zelda de Hollander

Do your promotional images properly reflect the quality of the items or service you have to offer?

Whether its an event, product, service, experience, people ……

High Quality photography is now a vital selling tool for any business; from PR, advertisement and business showcases such as your website, you need to show you are an expert at what you do.

If you want to sell to the largest market (both web and print) then you will need good quality, well-lit, sharp, high-resolution images. High Quality and Modern Photography should be used as a marketing tool, to enhance appearance and drive sales.

Photography for your business, ideal for your website, promotional materials and social media is vital in this day and age. Studio Shotz Photography can create beautiful images to showcase your products and services, or just plain and simple white background images to show your products quality.

Studio Shotz has the ability to produce a wide range of stock images, including total cut outs ready for you to place into brochures and websites. We are more than happy to produce JPEG or PNGs of images. We have produced stock images for nearly everything from shoes, jewelry and toiletries to pieces of artwork and even people!

We undertake studio and location photography, dependant on the style you wish to show for your business. From pack shot photo shoots, lifestyle photo shoots as well as general business showcase photography.

 

 

 

Rising young star makes finals in Dorset Venus Awards

by Zelda de Hollander

 

Local Business wonder and young rising star Zelda de Hollander is delighted to have made the finals of the Dorset Venus awards in the category Networker of The Year 2015 Sponsored by PlayGolf Bournemouth.

At only 28 and having been nominated two years running, this is a great accolade for the young businesswoman. Last year Zelda was a semi-finalist for Professional of the Year, Online & New Media and Customer Service awards. Zelda readily acknowledged that she has made some big changes in the way she runs her business including moving from a commercial shop on Southbourne High Street, now working from a private studio as a home based business. This dramatic decision coupled with realising the contacts made networking in the Dorset Business Community have seen both her businesses grow sharply. The relationships garnered have led to constant referrals for not only her photographic business, but her newly established website design and online marketing venture. The last year has seen the business shoot famous makeup brands and pop videos, photographic spreads in Gay Times magazine and images shot for national publication!

Having been integral in Southbourne Traders ( SOSBA ) for the last five years, including designing and maintaining both the website and the social media platforms through her role of head of communications, as well as being involved in the rebranding and modernization of Christchurch Chamber (CCTC) has been a positive reinforcement of the power of business relationships through networking effectively.

The process to determine the Venus awards Networker of the Year category to decide on the finalists was an informal interview held in the glorious sunshine at PlayGolf Bournemouth, followed by an hour instruction on the driving range, dinner at the Kitchen Club and then a round of foot golf and racing golf buggies!

When pressed after the interview Zelda openly admitted “I honestly didn’t think I’d make the finals as the competition was so tough & the ladies in the category are so well known & loved in the Bournemouth area. It is an honour to get this far and well done to all the other semi-finalists and now finalists who all deserved to win, they are truly inspirational. I feel as though I’ve only properly understood the power of networking for a year now and it’s within the past few months I’ve noticed what an important part of running a business is. “

This is proof that at such a young age, Zelda is only 28, and has been running Studio Shotz Photography for 6 years and DH Websites for two years now, that determination and likeability can go far in the business community.

Commercial and Business Photography in Dorset

by Zelda de Hollander

The Use of Photography In Business, and why its so paramount that you have professional imagery

Photography is vital to the advancement of business more so than it has ever been.  The force of visual representation has soared with the ascent of online networking. It’s demonstrating that photos and images are more prone to captivate your potential clients then content alone, making it important to incorporate symbolism in your business; website and printed promoting materials to help convey the desired branding, making it obvious your great quality.

Where, how & what is photography utilized for?

Photography is successfully utilized as a part of promoting and marking your business brand, through your site, online networking and a great deal more.
44 of every 100 respondents were more prone to engage with brands & businesses online that posted pictures – more than another method for association, for example, connections or pure text. Facebook will demonstrate a bigger measure of your adherents posts that incorporate photos then simply message alone posts.

It can also be beneficial to have a photo of yourself, so your potential clients can see the face behind the business, making it more individual. Individuals are more prone to work, and buy from, with somebody they know and trust which is the reason its vital you show yourself.

It is vital to show your items, services and staff professionally too. Well taken photographs will improve your business’ PR whether its online or not.

In the event that you choose to update your photographs, you should consider how they are going to show you to the general public; using images that don’t look great, whether it be the lighting, composition, or the quality then it will depict your organization as amateurish.

 

So consider what sort of pictures your business needs, whether you want to have an emphasis on quality and efficiency, whether your company is young and fun or corporate, your image needs will be completely different in style & capture. A photographic artist is the paramount in providing for you and your business what you will need to ensure your images are exactly what you need.

High quality photography is now a vital selling tool for any business. Contact us for your commercial and business photography needs.

Why are Digital Files so Important to Photographers?

by Zelda de Hollander

“Oh, that’s expensive! All you’re doing is burning the pictures to a CD”

You’d be surprised how often I hear this. Clients nowadays seem to assume that digital files are included in all photo shoot packages. I believe this is solely the fault of amateur and hobbyist photographers, I do not know ANY PROFESSIONAL photographer that give digital files away included with packages, or very very cheaply.

It has become the norm to see £40 shoot and burn, but this is because amateurs do not have to make a living from what they’re doing. They have a day job. They believe they are beating the professionals at their own game, being cheap & getting the clients. Probably not realising that what they’re doing is not only losing them money, but irreparably damaging the industry they love so.

Would you be happy if someone with basic knowledge of your industry came into your place of work and offered to do your job for a fraction of the cost?. . . you’d be out of a job. By giving your money to an amateur you are taking my business away from me, the experienced professional & my contemporaries.

Ok, so almost everyone that has a computer will have some form of photo editing software on it, most popular being Adobe Photoshop. This is one of the major reasons why I am so against giving digital files to clients, they will ‘tinker’ with (Photoshop) my images. Especially with the popularity of such phone apps as Instagram, editing photos in just 1 click. That client will then turn the image I have worked hours on into something that I did not intend it to be; possibly losing my photographic style, even the original quality. When you upload that edited image to Facebook & tell all your friends where you got it done – how do you know you’re not now damaging my business? As what your friends are seeing is not what I gave you.  A Photographer’s learned skill, individual style, knowledge and time spent on your set of images should also be considered.

To combat this, I offer both colour and black&white versions of all purchased digital images for my clients, as well as any specific amendments that they wish.

You may see an hour spent taking the photos – but in actual fact that photographer will probably spend on average 8 – 16 hours just on your set of images. This is mainly due to editing of your images; this is not just ‘Photoshopping’ them, it includes uploading, backing up, sifting through & picking out the best images, individually colour correcting, cropping, airbrushing, re-naming and backing up the edited images, this all before I’ve even uploaded them for you to view. So that 30 minute or hour long photo shoot has turned into 2 full day’s work. This time scale comes from preparation time, including checking equipment of setting up the studio, time spent photographing the client, uploading time, backing up original files, editing, uploading to online album, sorting through and checking orders and print quality, as well as any additional time required for ordering, client liaisons and shipment.

“But photography’s free! Taking digital photos doesn’t cost anything!”

Oh boy, how wrong you are! Let’s just do a little maths – That 30 minute shoot, £40 shoot and burn yes? If I worked 6 days a week, 3 shoots a week, every week – I’d be making a grand total of £6240…… Hmm, that’s not quite right now is it? What do you make a year? Let’s say £20,000? That’s already £130 for your shoot – Oh, but wait. I haven’t included my overheads! I have a studio with rent and rates, and a website and a phone, insurance, those cameras, lenses, lighting equipment, sample products and background papers didn’t just buy themselves. . . . . . And, don’t I deserve a week off, maybe even two? (Well…That’s now working out as a minimum of £350 for just your small 30 minute shoot)

Giving away digital files also brings up the question; who owns the image!? The photographer took it, so initially full copyright is with them (or that studio). But giving you the high resolution file, does the customer now own that file, enabling them to do whatever they wish with it. Even sell it for profit? Let’s go back to basics, you browse photographers by their previous portfolio work, check out their photographic style, how they work. Well….if they’re giving away all the digital files, legally they can’t advertise with those images because you now own them. So what are they expected to advertise with?

I do sell my digital files, as there is a strong trend at the moment for this & I’m not prepared to completely deny my customers, but I feel I do price my images accordingly.  I offer Full Usage Rights with my high resolution images which, long story short, means that I still own the copyright to the image so you cannot sell it on, however you do get a high resolution file which you can then print, store,  reproduce, upload to Facebook but I still have the rights to advertise with it – everyone gets what they want!

For any beginner photographers out there, my advice is Do Not Shoot and Burn….or if you do, make sure you price it correctly.

The Importance of a Professional Business Head Shot

by Zelda de Hollander

The importance of good head shots should not be underestimated; people nowadays would prefer to connect with a business that has a face. Take Apple and Steve Jobs as well as Virgin with Richard Branson. With the ever growing online presence surrounding even the smallest of companies, it’s now imperative to always be seen in the best possible light (excuse the pun!)

Head Shots should be seen as a vehicle to help show your brand, your personality & your professionalism within your company.  Having a professional head shot taken shows you care about the details of your business, it will look professional but friendly and creates a good first impression. Connections these days are rarely verbal, most people these days ‘meet’ your photo online before ever making contact with you . Let’s not forget sites such as LinkedIn where you as an individual are constantly representing your business.

Studio Shotz offers a variety of different head shots, ranging from actors head shots through to personal head shots for social media websites as well as business portraiture to show your employees and your business in its best light.

Head Shots are ideal for actors, performers, the self-employed and all business people that need a great looking photograph. Ideal for your own business website and advertisement, as well as sites such as Facebook and LinkedIn. Studio Shotz provides Head shots for just £25, which includes up to 30 minutes in our studio and a high resolution digital image that is fully edited and airbrushed, in colour and black&white.

We also shoot ‘group’ headshots, and are more than happy to work on a bespoke basis. Why don’t you email us at info@studioshotz.co.uk to get your quote?