product Archives - studioshotz.co.uk

Firstly, what is a PNG file?
A PNG file is an image file that has no background. So rather than seeing your product on a white background, it could be placed onto any colour background.

So, why is a .png file useful to my business?
You’re not limited to just a white background! Now, don’t get me wrong, having your image photographed professionally on a white background is invaluable for online shopping. But with a .png file you get the option of variety and diversity!

Why would I use a PNG instead of JPEG?
Let’s say for example you have a beautiful product shots on a single colour background, it fits perfectly on your website shop because it was shot to fit that. This image is so great, you also want it on your website homepage banner, your Facebook cover photo and to post it as an Instagram post. But it doesn’t fit or scale properly to all those sizes.

This is where a .png file is SO useful. You create the image size you’re after, whatever background colour you want, drop your PNG file in and scale it to fit whatever size you want! Let me show you…

You can use PNGs on any colour you like!

You’ll be able to scale the same product to fit to multiple sizes, such as website banners, squares for social posts and portraits for printed materials.

Is this limited to small products only?
Nope, check out these products including a caravan!

In the world of Amazon, product photography is king. You might have a great title or competitive price, but your Amazon product photography is the first thing everyone will see when they’re browsing items in your category.

Neutral Backgrounds Still Rule Product Pages ?
As you probably noticed, most of these approaches are for category pages and their equivalents. Once you get to an actual product page, product images have white, transparent, or neutral backgrounds.
Removing the background makes your images more consistent, removes distractions, and minimizes file size.
Plus, many marketplaces require white or neutral backgrounds for product images, and you really don’t want to reshoot for different channels ?

eCommerce Photography: White backgrounds rule the roost when it comes to eCommerce product photography. But why? It promotes consistency. Contributing to a uniform look and feel throughout the site. Just as it is important to ensure the brand identity of a seller is consistent, the same goes for photography. Emphasising the product with no distractions, shows the quality of the products finish and detail is the point of focus.

The numbers don’t lie: 75% of online shoppers rely on product photos when deciding on a potential purchase, let’s face it, it’s hard to describe some things & just easier to show it. People remember 10% what they hear, 20% what they read and 80% WHAT THEY SEE & DO ??

We offer a drop off service for product photography ? ideal for busy business owners in Bournemouth, Christchurch, Poole & surrounding Dorset and Hampshire areas

? Drop your products off to us
? See & approve the images
? Come pick up your products